INFLUENCE OF GREEN DISTRIBUTION PRACTICES ON ENVIRONMENTAL PERFORMANCE OF CHEMICAL MANUFACTURING FIRMS IN KENYA
The study sought to establish the influence of green distribution practices on environmental performance of chemical manufacturing firms in Kenya. The study specifically focused on green packaging, green transportation, green storage and eco-labeling. The target population of the study comprised 27 chemical manufacturing companies in Kenya according to the Kenya Association of Manufacturers report. The study used census technique. The data collection instrument was a questionnaire and quantitative data was used. Mean, frequencies and percentages were used to describe the data. The study used correlation and regression to achieve the specific objectives. Analysis was conducted using SPSS version 21 and the findings indicated that green storage, green packaging, green transportation and eco labeling have a positive and significant influence on environmental performance of chemical manufacturing firms in Kenya. The study recommends that chemical manufacturing firms and other manufacturing firms should enhance their adoption of green packaging practices such as using recyclable materials for packaging; invest more in adoption of green transportation practices such as using vehicles which have fuel efficiency; invest more towards adoption of the green storage practices and eco labeling.
Key Words: Green Packaging, Green Transportation, Green Storage, Eco-Labeling, Environmental Performance