Ombasa, D. N. and Nzulwa, J. (2018) “EFFECT OF COMPETITIVE STRATEGIES ON FIRM PERFORMANCE (A CASE STUDY OF NATIONAL OIL CORPORATION OF KENYA)”, Journal of International Business, Innovation and Strategic Management, 2(2), pp. 288–310. Available at: https://www.jibism.org/core_files/index.php/JIBISM/article/view/64 (Accessed: 7 December 2023).