Influence of Mckinsey Framework on Competitive Advantage of Firms in the Telecommunication Industry in Kenya. Journal of International Business, Innovation and Strategic Management, [S. l.], v. 3, n. 1, p. 68–81, 2019. Disponível em: https://www.jibism.org/core_files/index.php/JIBISM/article/view/96.. Acesso em: 20 apr. 2025.