OMBASA, D. N.; NZULWA, J. EFFECT OF COMPETITIVE STRATEGIES ON FIRM PERFORMANCE (A CASE STUDY OF NATIONAL OIL CORPORATION OF KENYA). Journal of International Business, Innovation and Strategic Management, [S. l.], v. 2, n. 2, p. 288–310, 2018. Disponível em: https://www.jibism.org/core_files/index.php/JIBISM/article/view/64. Acesso em: 6 feb. 2023.